Every member of the organization has the responsibility to uphold the image and reputation of the Girl Scout brand. When using online communications, it is important to think about the content you are posting, the privacy settings on your account and the people, businesses and organizations that you friend or follow. You are responsible for what you write and say online about Girl Scouts, even if it is on your personal social media account.
Social Media Bullying or Other Incidents
If any Girl Scout member’s actions on social media—as with any other kind of actions taken as a Girl Scout—do not support the Girl Scout Promise and Law, we do reserve the right to take corrective action. If you have any concerns at all—about a specific post, person, or conversation—please contact your regional manager immediately. We are here to help make sure that all Girl Scouts can have a safe and supportive online environment!
Branding
Girl Scouts is a well-loved, iconic brand. Girl Scouts of the USA has developed a visual brand language that conveys the Girl Scout Movement as it exists today and that speaks to our core audience— girls. Just as when designing print collateral for Girl Scouts, brand guidelines must be followed online.
In addition, do not violate copyright laws by using designs, text from magazines or books, poetry, music, lyrics, videos, graphics or trademarked symbols without specific permission from the copyright or trademark holder. This includes Girl Scout images and graphics, such as the Trefoil, which must be used in accordance with guidelines from GSUSA.
For questions about branding guidelines, please contact [email protected].
Media Requests
GSUSA handles all national media outreach. GSNMT staff reaches out to all TV, print, and radio outlets in our region and manages all Girl Scout brand-related media inquiries and crisis communications. Please always refer and reach out to [email protected] regarding these media relations and communications.
If you wish to contact or have been contacted by other media, please coordinate with [email protected] to avoid causing confusion for our media friends or duplicating efforts.